Michigan business booms after 'Project Hail Mary' sweater goes viral
Port Huron's Mary Maxim sold out of the sweater Ryan Gosling's character wears in the film
Mary Maxim in the Press
70+ years of craft.
Still making headlines.
From vintage pattern revivals to the knitting renaissance — here's what the world is saying about the brand your grandmother trusted.
70
Years in business
7M+
Patterns sold
"
Vintage Mary Maxim sweaters is now on the rise again, thanks, in part, to their latest turn on the big screen. And the still-family-owned company continues to thrive with new—and vintage!—patterns.
Country Living
2026
History of Mary Maxim
Linda Lazarowich, curator of historic clothing and textiles, discusses the history of Mary Maxim and features a sweater collection in studio.
The Sweater From 'Project Hail Mary' Has a 67-Year-Old Origin Story
Ryan Gosling's fox cardigan traces back to a 1959 pattern from Mary Maxim, a family-owned craft company in Port Huron, Michigan, that never stopped making it.
The Year's First Blockbuster Movie Also Spawned a Hit Sweater
Project Hail Mary has fans craving the cozy cardigan emblazoned with foxes that Ryan Gosling wears — but there's a snag: if you want one, you have to knit it yourself.
Steal the look: Ryan Gosling's curling sweater in Project Hail Mary
Costume designer Glyn Dillon found the original at a London vintage market for £90. When Gosling saw it, it became his character's signature — and five handmade replicas were made for the shoot.
Where did the viral Project Hail Mary cardigan come from?
The fox pattern is a Mary Maxim design — a brand founded in Manitoba. Five handmade replica sweaters were made for the film, and the modified Project Hail Mary pattern is now available on the Mary Maxim website.
Interview with our owner Mitch
That sweater worn by Gosling's character Dr. Ryland Grace is from a fourth-generation family-owned company headquartered in Port Huron, Michigan.
Ryan Gosling wore a fox cardigan in 'Project Hail Mary' and now everyone wants a fox cardigan
It's actually based on a 1959 knitting pattern by Mary Maxim, a Canadian-founded craft supply company.
Why Everyone Is Suddenly Obsessed With Mary Maxim Sweaters—Yes, Those Sweaters
While the cardigans lost their cool factor beginning in the 1970s, the popularity of vintage Mary Maxim sweaters is now on the rise again, thanks in part to their latest turn on the big screen.
Ryan Gosling's 'Project Hail Mary' Curling Cardigan Goes Viral
The fox-motif zip-up cardigan lit up social media after the film's release. The sweater is a modified version of a vintage Wolf pattern sold by Mary Maxim, the family-owned Port Huron craft company.
Ryan Gosling's 'Project Hail Mary' sweater is from a 70-year-old family craft company
Good Morning America covers the viral moment behind Mary Maxim's fox cardigan pattern and the Port Huron family business that made it.
How to make Ryan Gosling's sweater from 'Project Hail Mary'
Mary Maxim, a Port Huron-based yarn and crafts company, is the label behind Gosling's now-viral knit — its knit pattern which his character Dr. Ryland Grace famously wears throughout the film.
Mary Maxim owner Mitch McPhedrain joins CTV Your Morning
Fourth-generation owner discusses the overnight sellout of the fox cardigan pattern and what the viral Project Hail Mary moment means for the 70-year-old brand.
Heritage
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The Manitoba connection to Ryan Gosling's viral 'Project Hail Mary' sweater
A textile historian traces the roots of the fox motif pattern to its origins in Canadian craft culture, and how Mary Maxim kept that tradition alive for over 60 years.
Heritage
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Behind the scenes at Mary Maxim — the company behind the viral Project Hail Mary sweater
WXYZ visits Port Huron to go behind the scenes at the four-generation family company that made the sweater everyone is talking about.
Business
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70 years of craft history, four generations of family ownership, and a customer base spanning retirees to TikTok crafters. We can arrange product samples, owner interviews, and historical archive access.
